According to Casino.org, William Hill CEO Ulrik Bengtsson has stepped down. In particular, this decision is due to the fact that the process of acquiring all of William Hill’s assets outside the United States should be completed in the near future. On Friday, July 1, the first stage of the transfer of ownership will take place.
Bengtsson joined the William Hill team in 2018, starting as chief digital officer. In 2012, the functionary became the CEO of the company, replacing Philip Bowcock. During his tenure at William Hill, Bengtsson oversaw a number of major deals. Among them is the takeover by the American firm Caesars Entertainment.
Caesars later stated that it was relying only on the American divisions of William Hill and put up the remaining assets of the company for sale, which led to the emergence of the 888 gambling holding.
888, after the completion of the William Hill deal, will take 3rd place in the British gambling market with a 12% share. Entain (17%) and Flutter Entertain (30%) enter the race for victory.
“Ulrik would be proud of such a big business and we are looking forward to the merger of the two companies,” said Itai Pazner, CEO of 888 Holding.