Betting people follow the latest trends in the food industry
Bookmakers and food establishments want to come up with something interesting for visitors, and DraftKings has some good ideas.
Together with Sports & Social online, DraftKings announced plans to open state-of-the-art sports bars in the cities of Nashville and Detroit.
At the moment, it is still necessary to obtain permission from the state regulator.
“A lot of sports betting is now tightly connected to mobile applications, and it is extremely important to interact with the interesting Sports & Social restaurant projects,” said Ezra Kucharz, head of business at DraftKings.
Sports & Social is what can be described as a successful symbiosis of a high-end gaming hall and a social lounge company, already operating in the following locations:
- Battery near Truist Park in Atlanta, Georgia.
- Ballpark Village near Bush Stadium in St. Louis.
- Texas Live! in the entertainment district of Arlington.
- Live! Casino Pittsburgh in Pittsburgh.
- Live! The Philadelphia Casino and Hotel in the Philadelphia Stadium District.
- Live! Casino and hotel Maryland in the Baltimore/Washington corridor.
According to company representatives, it will be known this quarter which premises will be used in Nashville and Detroit for the joint project of Sports & Social and DraftKings.
It is specified that modern screens will be installed in the premises, which are a product of ICRAVE and designed specifically for sports and entertainment.
Marketing influencers reportedly have high hopes for this window of opportunity, opened by a 2018 U.S. Supreme Court ruling. Recall that the court decided to lift the ban on making money bets on certain sporting events.
In the modern sports bar, visitors can enjoy both a variety of bets and delicious food and drinks.
“By participating in the booming entertainment industry in the US, we will now be able to introduce our high quality products that are aimed at sports betting customers,” said Ezra Kucharz.
Betting shop expected in Detroit
There will be an offline betting office in Detroit, but there will be no offline betting shops in Nashville, because according to local legislation in the field of gambling, you can only do business through sites on the Internet.
Music City customers will be able to bet on sports from their gadgets, but this option has not yet received approval from the state sports regulator in Tennessee.
DraftKings fantasy sports products are used in 7 countries, and its technology solutions are used by more than 50 gambling operators in 17 countries.
DraftKings-Sports and Social said in a joint statement:
DraftKings has partnered with various bookmakers in 14 US states and new business opportunities will soon open up. This can be either betting from a mobile gadget or a physical bet in one of the specialized points in the United States. In both cases, DraftKings provides players with a wide range of sports events and betting options, including live betting. Also, DraftKings has signed sponsorship contracts with various sports teams and championships, which increases the company’s recognition among sports fans.
Sports & Social prepares unique dishes, original cocktails and a host of entertainment events. Sports & Social is Live! Dining & Entertainment, a subsidiary of The Cordish Companies. Live! already has 55 million customers a year in restaurants, entertainment, music, casinos, hotels and sports clubs across the United States.
“DraftKings is the flagship of the betting and entertainment industry and we are thrilled to be partnered with such a successful company,” said Reed Cordish, CEO of The Cordish Companies.
“We are doing our best to bring new technological solutions to visitors, and this cooperation gives us a chance to realize our plans, allowing customers to watch sports matches and bet on them in one place.”
Which bookmakers will use the example of DraftKings and Social?
BetMGM and Buffalo Wild Wings also had a similar collaboration, which was launched in 2019, but the most active cooperation started in early spring, when the companies officially became business partners.
The BetMGM app uses geolocation to connect with restaurant patrons to invite them to place bets and display ads. And the gaming channel OT Odds Powered by BetMGM is shown on displays inside restaurants and bars.
The channel offers live betting, fantasy sports betting and useful recommendations for bettors.
“Fans who bet on sports at Buffalo Wild Wings can now earn more betting income thanks to the partnership agreement signed with BetMGM,” said Rita Patel, head of marketing for Buffalo Wild Wings.
In US states where mobile betting is allowed By law, Blazin ‘Bets bets and parlays in the BetMGM app are available on players’ mobile gadgets.
Jessica Velman, an expert at PlayIndiana.com, analyzed the current trend.
“At Buffalo Wild Wings, sports fans could set up a meeting, eat and watch a match,” she wrote in a story on nwindiana.com. “Buffalo Wild Wings has been planning to do this for a long time, she actually became an MGM partner back in 2019. Now we are only witnessing the development of partnership across the country.”
We, as betting people, will continue to follow the latest trends in the food industry and keep our readers informed.